What We Believe

With decades of experience helping to build consumer platforms like Facebook and Instagram, we know what works. And why. We also believe the status quo is changing, fast.

Those same consumer platforms we helped build face big challenges. Consumers don't trust them like they used to. Advertisers find it tough to cut through the feeds and algorithms.

Bigger isn't always better. Less is more.

Our Principles


Everything we build should feel speedy, snappy, and "light" in every way. We prioritize building for the mobile web.


The web has become a bloated, noisy place. We provide an antidote. Experiences focused on relevancy and timeliness.


"Do Less, Better" is our mantra, and this extends to advertising. We don't crave your data - we crave your loyalty and trust.