Sure, it's not free. But we'd rather invest money in making sure people visiting our websites can feel confident that we're not tracking their every move. Plus, it helps us ensure our services are as fast as possible to use for the people that rely on them.
But, aside from us, who in their right mind would pay money for web analytics when Google Analytics is free? More than 7,000 paying subscribers, as it turns out. Plausible's small, 4 person team is now generating $1 million in annual recurring revenue (ARR).
Just goes to show - simple, Privacy-First solutions aren't just good for the web as a whole. They help create fantastic, sustainable businesses.